For UNiDAYS‘ global Win Week Halloween giveaway campaign, the goal was to boost daily active members and raise brand awareness across the US, UK, France, and Germany. The campaign spanned 7 days, featuring exclusive prizes from 7 popular brands. I designed a series of playful, spooky illustrations and animations that captured the Halloween spirit, using neon colors, webs, bats, and more.

These visuals were featured across multiple platforms, including the UNiDAYS App, social media, CRM, and even campus digital screens. The campaign saw a significant increase in engagement across all channels, marking a successful seasonal activation for UNiDAYS.