To celebrate the launch of the new UNiDAYS App, we launched a series of scholarships and competitions aimed at raising awareness and increasing daily active users. As part of the campaign, we invited students to design a “U” that represented their individuality.

To inspire participants, I developed a series of creative “U” designs, aligning them with popular social media holidays and relevant cultural references.

Additionally, I produced a call-for-entries video that showcased my designs, serving as both a guide and motivation for students to express their unique creativity.