For Earth Month, I designed a vibrant, multi-channel campaign that empowered Gen Z students to shop more sustainably—without compromising on affordability. Go Greener spotlighted eco-conscious collections, sustainability efforts, and exclusive student discounts, making mindful shopping easier and more accessible.
The campaign was built around three key pillars:
- Fashion: Highlighting brands making strides in ethical production, recycled materials, and conscious collections.
- Beauty: Showcasing clean ingredients, refillable packaging, and cruelty-free products.
- Earth Day: Providing broader sustainability insights, small impactful actions, and ways to make a difference.
Visually, the designs blended bright neon accents with earth tones, bold organic shapes, and a screen-printed effect over a kraft paper background—evoking the look and feel of recycled materials. To unify the branding, I created the “Go Greener” logo, which appeared across all touchpoints.
This global campaign spanned the US, UK, Germany, and France, with assets deployed across email marketing, paid and organic social media, and in-app ads. The messaging remained honest, inspiring, and transparent, avoiding greenwashing while educating students on the real steps brands are taking toward sustainability.
My Role:
- Art Direction
- Design
Sustainable Beauty Email
In-App Ads
Earth Day Email
Paid Social