At Sprayground, I led the creative direction, design, and animation for a series of social media campaigns that merged pop culture influences with the brand’s bold streetwear aesthetic. From concept to execution, I crafted high-impact visuals that drove engagement and strengthened brand identity across digital platforms.
Through a mix of static and motion design, I developed visually compelling narratives that showcased new product drops and collaborations. These campaigns were strategically repurposed across email marketing and social channels, amplifying their reach and reinforcing a cohesive brand experience.
By pushing the boundaries of digital storytelling in the fashion and lifestyle space, I created culturally resonant content that not only captivated audiences but also positioned Sprayground at the intersection of streetwear and pop culture.
My Role:
- Concept Development
- Key Art
- Design
- Art Direction
- Motion and Animation
Stranger Things: A horror-inspired composition placing Sprayground’s backpacks in an eerie setting with glowing string lights, channeling the suspenseful aesthetic of the Netflix hit.
SpongeBob Anatomy Bag: A clever twist on the Operation board game, integrating the backpack into its signature layout for a playful yet bold presentation.
Mutant Ice Cream Shark Social Post: This motion piece transforms the Sprayground Ice Cream Shark Bag into a grotesque, dripping mutant. I used seamless animation and digital effects to create a striking metamorphosis.
Sprayground Sprayzilla Backpack: A cinematic tribute to classic monster films, reimagining the Sprayzilla backpack as a towering kaiju over NYC in a dramatic black-and-white design.
The Usual Suspects: A rebellious take on the classic film, this mugshot-style lineup spotlights Sprayground’s toughest backpacks, emphasizing their bold and fearless personalities.
Guardians of the Galaxy Collaboration: A vibrant, intergalactic-inspired showcase of the Guardians of the Galaxy collection, capturing the adventurous energy of the Marvel universe with bold colors and cosmic visuals.
Shark Week Series: A visually dynamic campaign celebrating Sprayground’s most popular shark bags, inspired by Shark Week. Featuring deep-sea compositions, dramatic lighting, and playful storytelling, this series highlighted collaborations with Nickelodeon, Marvel, and Minions. It brings together multiple executions—including the SpongeBob Shark Bag, Venom Shark Bag, Minions Split Shark Bag, Ice Cream Shark Bag, Treasure Shark Bag, and more—into one immersive underwater experience.
Sprayground Pink Goddess Wings Bag: A collaboration with Instagram model Hannah Stocking, this concept transforms her into a Greek statue, elevating the backpack’s divine aesthetic.
Monopoly On the Run Bag: A creative composite placing the Sprayground x Monopoly On the Run bag into a fully immersive, Monopoly-themed world. The lighting, textures, and elements were carefully designed to bring the classic board game to life, reinforcing the high-stakes, fast-paced energy of the bag’s concept.
Bob’s Burgers Collaboration: A fun crossover featuring Sprayground’s exclusive Bob’s Burgers backpack in a scene directly referencing the animated show, seamlessly integrating the bag into the Belcher family’s world.
Richie Rich Shark Bag Collaboration: A fun, Pac-Man-inspired animation bringing the Sprayground x Richie Rich Shark Bag to life. I designed this motion post as a playful nod to arcade culture, turning the bag’s opulent theme into a maze filled with diamonds and cash—because what’s more Richie Rich than that?
The Matrix: A futuristic, cyber-themed post featuring a character in a trench coat, with cascading green code in the background, aligning with the essence of the legendary sci-fi franchise.
Space Junk Campaign: A space-themed campaign for Sprayground’s Space Junk sub-brand, bringing a surreal, sci-fi twist to fashion. This series imagined backpacks and accessories in deep space—plummeting meteors, UFO abductions, and astronauts repping the gear. Designed to feel cinematic and futuristic, the visuals reinforced the brand’s rebellious, out-of-this-world identity while pushing the boundaries of digital compositing and storytelling.