This global seasonal campaign was built to drive engagement across multiple markets through a flexible, design-forward creative system. I partnered with the lead copywriter to develop Get [It], a modular messaging concept that could flex across promos, regions, and moments. Variations like “Get Grillin’” for July or “Get Extra” for stacked savings allowed each activation to feel timely and tailored, while still maintaining a strong, unified brand voice.
The messaging combined bold, playful headlines with empowering, action-oriented CTAs. Visually, I crafted a toolkit of custom sticker icons, duotone hero imagery, grungy textures, and variable typography inspired by DIY punk aesthetics. This system enabled regional teams to adapt creative for local events and seasonal shifts, from summer promos in the US, UK, France, and Germany to winter activations in Australia.
Designed for longevity and versatility, the creative system supported fresh content across social, email, in-app, and performance channels. This approach kept the campaign dynamic and engaging, helping prevent fatigue while scaling efficiently across platforms.
My Role:
- Art Direction
- Design
- Key Art
- Illustration
Limited Time Only activation on the UNiDAYS App
Paid Social Media Ads
4th of July Design with Get Grillin’ Messaging
4th of July on the UNiDAYS App
8 Day Giveaway Launch Instagram Story
Deal of the Day Instagram Stories
Deal of the Day in App Creative
Get Extra in App Creative