To boost engagement in the food vertical, we launched FEASTiVAL—a campaign that played on the festive spirit of “festival” to create a fun, celebratory experience. The core message was simple: whether you’re cooking, dining out, or ordering in, UNiDAYS helps you save on amazing food experiences. We positioned each food offering as more than just a meal—it’s an opportunity to create lasting memories.

Drawing inspiration from zines and scrapbooks, I blended bright, bold typography and playful patterns with candid, nostalgic photographs. This design approach evoked both excitement and a sense of warmth, capturing the essence of shared food experiences.