For UNiDAYS‘ Halloween campaign, I designed “13 Nights of $50 Giveaways” to engage users and increase daily active participation. Inspired by classic horror movies and spooky scenarios, I created custom visuals for each of the 13 days, which were showcased on the UNiDAYS App. Each visual featured a unique, eerie theme that played into the fun and thrill of Halloween, enhancing the campaign’s playful yet spooky atmosphere.

To amplify the campaign’s reach, we also ran daily Instagram stories and emails that promoted each giveaway. The visuals I created helped drive both engagement and daily active users, resulting in a successful Halloween campaign that resonated with UNiDAYS‘ audience.