In response to a traditionally slow engagement period from April through July, UNiDAYS launched the “Get [it]” campaign in 2021 to boost engagement across multiple regions. I was tasked with designing a scalable global campaign that could adapt to various activations, seasons, and pandemic-related restrictions. The core campaign message, “Get [it],” was flexible and customizable, with variations such as “Get Grillin’” for the 4th of July and “Get Extra” for stackable discounts.

Inspired by the punk and DIY aesthetics prevalent during the pandemic, I designed a bold, eye-catching visual identity. I developed a toolkit of custom sticker icons, hero images, and textures that empowered regional teams to create content tailored to their markets. The design was adaptable to represent Spring and Summer in the US, UK, France, and Germany, while simultaneously accommodating Fall and Winter in Australia.

The campaign successfully sustained interest over three months by allowing for a multitude of creative variations, preventing design fatigue while staying fresh and engaging across platforms.

My Role:

• Art Direction
• Design
• Illustration