Memorial Day is the official kick-off to summer, a time when students are ready to dive into travel plans, summer jobs, internships, or simply unwind with friends. Our campaign capitalized on this excitement while positioning UNiDAYS as the ultimate destination for scoring the best Memorial Day sales. With exclusive deals from top partners and a focus on helping members get everything they need for summer, we designed a campaign that combined vibrant visuals, compelling copy, and actionable offers to drive engagement and traffic.
Our objectives were to drive engagement with our partners by showcasing diverse deals through dynamic, relatable creative, and to increase traffic to the Memorial Day category page via the app, CRM, and social channels.
Drawing inspiration from iconic pool floats and mosaic tiles, I created a playful, visually rich campaign that evoked the carefree joy of lounging poolside. Using abundance messaging and urgency-driven copy, we broke through the noise of Memorial Day sales, encouraging members to take action.
I designed and animated custom 3D pool floats in bold, summer-inspired colors—ranging from tech and fashion-themed designs to the classic doughnut inflatable. These animations brought the campaign to life across app banners, emails, and social media, adding energy and movement to the summer sales messaging.
My Role:
- Art Direction
- Design
- 3D Illustration
- Motion Graphics
Instagram Feed Post
Instagram Story Template
Memorial Day Launch, Fashion and Tech themed emails
Memorial Day campaign live on the UNiDAYS App